Koffee Lab — Brand Identity & E-commerce

Goal

Create a cohesive brand and e-commerce foundation for a growing coffee brand — aligning identity, tone, and digital experience into a system that feels confident, recognizable, and ready to sell.

What We Did

• Refined and evolved the logo, including an alternative mark for flexible use across formats

• Designed coffee bag stickers and label system built for consistency across roasts and future releases

• Defined the brand’s tone of voice and usage guidelines to ensure a clear, human, and ownable presence

• Designed and launched the e-commerce experience, focusing on clarity, product hierarchy, and conversion

• Aligned visual identity, packaging, and digital touchpoints into one coherent brand system

Outcome

A focused, contemporary coffee brand with a clear voice and a functional sales channel — where identity, packaging, and e-commerce work together as one system, not disconnected assets.