swrl — Brand & Product Experience for DTC Skincare
swrl is a skincare startup merging luxury minimalism with scientifically unusual ingredients (like snail mucin). The brand needed a complete identity system, from naming to packaging to visual style, that feels premium, clinical, and distinctive.
Brand Identity, Product Design, Visual Direction
Jul 13, 2024
Goal
Build a precise brand foundation that balances high-end aesthetics with a controlled scientific edge — expressed through naming, packaging, and a disciplined visual system.
What We Did
Designed a structured product naming system built for clarity, hierarchy, and long-term scale
Defined the brand’s visual and verbal direction to avoid clichés and trend-driven signals
Developed the typographic and color system to communicate clinical confidence without coldness
Established packaging logic and consistency rules across the full product range
Directed art direction for photography (lighting, mood, texture, palette) to lock a coherent visual language
Built a scalable system supporting future launches and brand extensions
Outcome
A distinctive DTC skincare brand with a clear point of view — where naming, packaging, and visuals work as one system. Clean, modern, premium, and immediately recognizable without needing explanation.
