Fukurou フクロウ
03
Fukurou フクロウ
2023
We were invited to create a flagship men’s skincare line from the ground up. Research revealed clear market gaps, and we built positioning that balanced performance with simplicity.
From naming the line and products to identity, packaging, communication, and e-commerce, we shaped every touchpoint.
The result: a modern, cohesive system designed to fit seamlessly into men’s routines while standing apart in a crowded category.
Client:
Fukurou フクロウ
Date:
2023
Role:
