The Good B. skincare

We partnered with the good b. to create a Gen Z–focused functional brand around a hero anti-deo ingredient. Research uncovered a cultural shift toward microbiome-friendly solutions, which became the foundation for both product and story.

From naming to identity, packaging, labels, and communication, we shaped every layer. The goal: make science feel fresh and approachable while keeping the credibility and performance intact.

The result is a youth-driven brand that turns complex biology into a clear, modern lifestyle statement.