The client came with a startup idea and we shaped it into a focused market position: curated toy kits designed for travelling families, sold directly in Indonesia. We researched and selected the toys, sourced and specified the kits and cases, developed the naming, brand identity, and packaging, and took the product photography. We then built the web presence, set up the Meta account and WhatsApp shop for the Indonesian market, and launched paid ads to drive the first sales.

The brand launched and the shop is still running in Indonesia.